A marketing MP has actually contacted ITV to suspend all betting ads during the upcoming European Football Champion.
Ronnie Cowan, deputy chairman of her all-party group "Home of Commons" for damages related to gambling, has in fact called on the broadcaster to suspend betting ads throughout the competition in order to achieve a circumstance in which gambling is "endured, not encouraged".
Cowan, a member of the Scottish National Celebration for Inverclyde, highlighted the risks that betting advertising could have for children and those in vulnerable scenarios.
"The European champions should have to do with the beautiful video game, but it will be difficult to enjoy it without direct contact with betting advertising," Cowan explained. "This type of marketing can have disastrous effects on young people and those who are vulnerable.
“ We have to transfer to a place where games are held and not advertised. I am worried that with the higher direct exposure to betting advertising that this football celebration will bring, brand new victims will suffer. I support a suspension of the competition on ITV throughout the competition. „
According to The Sunday Post, around 2.3 bn ($3.3bn) was wagered in the UK on the 2018 World Cup, with ITV running 172 gambling-related adverts throughout the competition.
While the channel is expected to consist of betting marketing as part of its service, it states that the frequency of such advertising will be "significantly reduced" compared to the last significant football competition, the 2018 World Cup.
"The amount of betting marketing around the live broadcast of football matches at the euro will be compared to significantly reduced. World Cup, " a statement from ITV checked out.
" Most of the games ITV is preparing for the live broadcast and has no game advertising under the restriction "Whistle to Whistle" and the Res t, all of which have a kick-off at 20 o'clock, have no betting ads in the advertising breaks before kick-off and before 21 o'clock. „
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